If you’re into all things luxury, then you’ve probably heard of luxury consignment store The Real Real. What began as a start-up now has a physical store located in SoHo, as well as a pop-up shop in Las Vegas. The company ensures that products are authenticated and 100% real, hence the name. There, you can find designer apparel and accessories including items from Prada, Gucci, Coach and other household names. But what you may not know about The Real Real is that they now offer beauty products, as well.
These beauty products have been for sale at their SoHo and Las Vegas locations since the holidays and they are as carefully curated as their fashion pieces. Not only that but they are in line with the ethics of The Real Real, which places an emphasis on sustainability. Therefore, these beauty items are considered “clean beauty” and everything being sold is brand new. Some of the beauty brands being offered at The Real Real include Olio E Osso, Maison Louis Marie, Babo Botanicals, Kahina Giving Beauty, Grown Alchemist, Pai Skincare, Ellis Brooklyn and many more.
Olio E Osso, for example, is a brand that emphasizes that “beauty should be simple.” They offer a small but carefully-chosen collection of skincare products and balms. The skincare products are all oil-based and are gentle, moisturizing and ideal for the skin. The balms can be used on either the lips or the cheeks and come in clear, as well as fruity, modern colors such as currant and french melon.
The Real Real follows in the footsteps of brands like Forever 21, which has opened several Riley Rose stores. This store offers skincare, beauty, hair and home products and emphasizes brands that are trendy with millennials such as the fluorescent and glittery Lime Crime and the artsy, innovative Stila.
What The Real Real aims for is offering their customers a range of luxuries, almost like a one-stop luxury store. And while this began with high fashion apparel and accessories, they are now branching out and into the world of beauty and home products.